The Advantage of Listening Rather Than Guessing
 

Assumptions are often applied in traditional marketing strategies, like analyst reports, industry trends, and buyer profiles.  They are handy, but they can only give a broad picture.  What they don't catch is the nuance:
 

• In actual fact, what are keeping CIOs up at night?

• When considering new technology, how exactly do CFOs calculate ROI?

• Which catchphrases thrill leaders, and which do they find boring?

77% of B2B tech buyers believe that providers "don't understand their actual business challenges," according to a Gartner report from 2024. Roundtables change that perception by facilitating direct access to those issues. In a roundtable, those answers flow naturally.  Executives tell the truth, vent their frustrations, and challenge assumptions.  They depart with actionable insights that IT marketers can apply immediately to enhance their positioning and marketing.

Beyond Data: Understandings That Shape Strategy
 

The roundtable context is as useful as the material itself. 
For example:

• While AI is at the board level of priority, a CIO will reveal that trust and governance frameworks, rather than the technology itself, are what are holding back adoption.

• A CISO might reveal why certain security stories aren't resonating with boards looking at business continuity as opposed to attack vectors.

• A CFO can underscore that suppliers who only offer technology as "cost-saving" do not look at the bigger picture of facilitating strategic growth. 

These results hold the potential to turn traditional IT marketers' campaign planning, go-to-market messaging, and even product roadmaps upside down. According to McKinsey research from 2023, businesses that based their marketing strategies on direct executive input had a 2.2x higher chance of meeting sales targets than their counterparts who only used market reports.

Building a Competitive Advantage
 

Relevance is more crucial than shouting louder in saturated markets. Technology companies can gain a competitive advantage that competitors can't duplicate by incorporating executive voices directly into their strategy.
 

Here's how our partners leverage ideas from roundtables to their benefit:

• Sharper positioning is the art of refining value propositions to reflect the language CEOs actually use.

• Smarter Campaigns: Telling stories that resonate with boardroom concerns instead of the usual industry speak.

• Building credibility by being seen as a listening partner first is the bedrock of credible relationships.

Why C-Level Executives Value the Experience
 

Roundtables are not just beneficial to marketers. CEOs who participate may also reap some benefits.
Executives have the opportunity:
 

• To exchange ideas with peers who handle similar issues.

• To see how they think compared to other individuals in the industry.

• To gain an understanding of perspectives that inform their own strategies.

• Roundtables are not a sales pitch but an open forum for mutual learning, and that is why they work.
   

DCMG's Difference
 

We at DCMG are masterful in creating these worthy executive conversations.  Everything is organized to ensure that executives and technology providers leave with insightful outcomes, from guest selection to event execution. At DCMG, our approach is simple yet powerful.
 

The result for our partners is more than a mere event. Their capacity to understand, connect with, and influence the market sets them apart strategically.

In an era where every company claims to be "customer-centric," the companies that will make time to sit down, listen, and learn will be the ones that will thrive. Executive roundtables are more than meetings. Competitive edge is forged in these environments. We facilitate those carefully built, trust-based, and highly targeted discussions at DCMG.

Roundtables: The New Relationship Currency in B2B